О журнале

Аннотация: (English) A comprehensive analysis is conducted of how local cultural traditions, dominant aesthetic paradigms, and socio-normative prescriptions shape the development of wedding dress design concepts and influence the formulation of marketing strategies for their introduction to the global arena. The relevance of this study is determined by the irreversible growth in the diversity of consumer preferences and the drive of brands to enter international markets. The objective of the article is to detail and systematize the strategies and mechanisms through which cultural factors affect the processes of constructing and commercializing bridal attire, as well as to identify effective strategies for their cultural adaptation. Attention is focused on the principal semiotic and aesthetic components of design—silhouette, color palette, textile material characteristics, and decorative techniques—and on how these elements acquire symbolic significance within various sociocultural systems. In parallel, a review of marketing approaches is presented, encompassing the transformation of advertising narratives, the selection of optimal communication channels, and the establishment of pricing policies that account for the regional cultural specificities of target audiences. The practical and theoretical significance of the findings lies in the provision of valuable recommendations for specialists in intercultural marketing and fashion design, as well as for enterprises in the bridal industry aiming to secure sustainable development in a globalized market. In conclusion, it is emphasized that understanding and respectfully incorporating local cultural particularities become decisive factors in the competitiveness and long-term success of brands engaged in the creation and sale of wedding dresses.

Аннотация: (English) This article examines the impact of different diet types, plant‐based and Western, on the composition and functional state of the gut microbiota, its metabolites, and related immunometabolic processes. The relevance of this study is rooted in the key role of the microbiota as an “auxiliary organ” that synthesizes vitamins, regulates energy metabolism, and shapes immune tolerance through the production of short‐chain fatty acids (SCFAs), which account for a substantial portion of interindividual differences attributable specifically to diet. This work aims to systematically describe and quantitatively assess changes in taxonomy, metabolomes, and markers of barrier function and inflammation when switching to plant‐based versus Western dietary patterns, drawing on the latest metagenomic cohorts, intervention studies, and multi‐omic analyses. Methodologically, the study combines metagenomics (shotgun sequencing, 16S rRNA), gas chromatography-mass spectrometry of SCFAs, measurement of permeability and inflammation markers (CRP, IL‐6, TNF-α, zonulin, LBP), and multivariate statistical models. The novelty of this work lies in the integration of large‐scale population data with controlled intervention results, which not only confirmed a consistent increase in butyrate‐producing genera and SCFA levels on plant‐based diets but also traced in detail the molecular mechanisms of their anti‐inflammatory action via GPR41/43 receptors and histone deacetylase inhibition, while juxtaposing these effects against dysbiosis, endotoxemia, and chronic inflammation observed with Western‐type diets. This article will be valuable to dietitians, microbiologists, clinical researchers, and preventive medicine specialists interested in evidence‐based microbiota modulation through rational nutrition.

Аннотация: (English) Studying the cognitive factor in website personalization is an integral part of creating effective, user-oriented digital products. It helps to increase the convenience, satisfaction and commercial success of resources, which makes this aspect especially relevant in the face of growing competition and requirements for high-quality UX.

Аннотация: (English) The U.S. trucking industry is a driving force and a linchpin of national freight transportation assuring economic connectivity and security. However, it faces intense challenges such as driver shortages, infrastructure constraints, decarbonization pressures, technological disruption, and regulatory uncertainty. This paper reviews current barriers to innovation in the trucking sector and outlines prospective directions for research and practice. Emphasis is placed on automation, electrification, digitalization, workforce development, and sustainability. The purpose of this article, based on recent reports, industry white papers, and academic research, is to provide a comprehensive overview for stakeholders and researchers interested in the development of trucking in the United States.